A Cover Letter Must Sell Your Skills And Expertise

A cover letter is a lot like a sales letter and your skills and expertise are what is for sale. A cover letter is an ideal way to market your skills and to reach potential employers. You only have a short amount of time and space to sell your attributes so you need to make it count.

Ideally, a cover letter should be no more than a page in length. Employers don't want to read a lot of information. The main points, your selling points need to jump of the page and capture the reader's attention. You may only need to make a few brief points but they need to be high impact and leave a lasting impression.

Don't just list your skills and expertise; this is what they will read in your resume. Show them what's on offer with carefully constructed powerful sales messages. Lets look at an example of what you might include in your cover letter.

You have identified your skills and expertise in the following manner.

Good communication and written skills

Developed sales and marketing initiatives

Productive in high-pressure environments

Innovative creative thinker

Adaptable and reliable

Now lets look at how you could work this into the first paragraph of your cover letter and relate it to the company and position you are applying for. The first paragraph is a teaser for the rest of the letter and your resume. It needs to grab attention by showing what you have done, what you can do and what you will do for them.

Dear Mr. Smith

My skills are an excellent match with the position you have advertised. During my time as a marketing manager, I have successfully coordinated sales and marketing initiatives and expanded growth considerably across new markets. These experiences along with my other attributes would be invaluable to the position you are looking to fill. I look forward to putting my expertise to work to assist with the development and implementation of your numerous upcoming project objectives.

This example encompasses all of the necessary information that will help to sell your skills and expertise to potential employers. The rest of the letter will provide more examples of what you can do and more company specific information. The first paragraph is vital to the success of your job hunt so you can expect to spend some time perfecting it.

 

 

 

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