Research the company you are applying to:

To perform well at interview it is important that you have some knowledge of the company to which you are applying. Firstly it will give you extra confidence, and secondly your interviewer will be pleased at the initiative you have shown in conducting this research.

Establish some basic facts about the company.

* How many people does it employ?
* What are its products?
* How has it performed over the past 12/24 months?
* Is it a public or private company?
* Who are its customers or client base?
* Who are its main competitors?
* What are the challenges it is currently facing?
* What type of Management Structure does it have?
* Does it have other branches nationally or internationally?
* What type of revenue does it make per annum?
* What level of attrition/staff turnover does it have?
* Who is on its Management Team?
* What are its policies?

There are many methods available to you to find this information.

* The Internet.
* Company Circulars.
* Business Guides.
* Staff Members.

The Internet contains a wealth of data and has fast become the most popular way to search for information. Businesses are increasingly designing their own web pages whereby they can advertise and promote their company and therefore reach a new consumer base. This is a good place to start.

With the Internet so freely accessible, there is nothing stopping you from obtaining the data you require for your preparations/research.

If the companies to whom you have applied for a job are not on the Internet don't worry, there are many other methods of researching your information.

Many large firms today will collate and present company information in the form of a company circular or sales brochure or indeed in the pages of a business guide which covers the local district.

This information will generally detail past performances, plans for the future, the challenges they face in this competitive business world we work in and their achievements.

From this information you will establish what their goals are and what challenges face them in the future.

Gathering this information is the easy part, knowing what to do with it can be more difficult.

A good place to start is to speak with a present or past employee who will give you an insight into the everyday workings of the firm.

Employees can provide accurate information on the company they work for. They can give a 'warts and all' account of life within the company. It is important to see the company for what it is, both strengths and weaknesses.

If you are not familiar with any employees, it is good to make contact with a member of the Human Resources Department. While they will not provide you with their own personal insight into the company, they will at least provide you with sufficient information for you to build a picture of the working environment.

They will provide information on the company's products or services, details on the facility itself, promotion opportunities, achievements, company goals and other relevant information.

From this information you will be able to formulate questions that you can put to interviewer around company structure, goals and challenges. The fact that you will have researched the company will ensure that the answers you receive will clarify areas you may not completely understood and provide you with an insight into the company you are hoping to join.

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