Chief Information Officer

The Chief Information Officer is normally a senior executive management role (top executive). Either part of the information technology top executives position, OR specialists in public relations and communications, who develop and implement communication and promotion strategies and information programs, publicize activities and events, and maintain media relations on behalf of businesses, governments and other organizations, and for performers, athletes, writers and other talented individuals, all encompass this occupational category.

They are employed by consulting firms, corporations, associations, government, social agencies, museums, public interest groups, cultural and other organizations, or they may be self-employed. Agents such as entertainment, literary and sports agents, are included in this unit group.

Opportunities should be best for college graduates who combine a degree in public relations, journalism, or another communications-related field, with a public relations internship or significant, relevant and other demonstrable related work experience and success, career progression and maturity/experience. The ability to communicate effectively is essential in this role, as it serves as a `champion' and channel/hub for and of information and information-flow, both internally and externally to the organization and stakeholders. To inform and be informed, that is the duty and task for the Chief Information Officer.

Employment of public relations specialists is expected to increase faster than the average for all occupations through 2012. The need for good public relations in an increasingly competitive business environment, should spur demand for public relations specialists in organizations of all types and sizes.

Informing the general public, interest groups, and stockholders of an organization's policies, activities, and accomplishments, is an important part of a public relations specialist's job. The work also involves, keeping management aware of public attitudes and the concerns of the many groups and organizations with which they must deal.

Media specialists draft press releases and contact people in the media, who might print or broadcast their material. Many radio or television special reports, newspaper stories, and magazine articles start at the desks of public relations specialists. Sometimes, the subject is an organization and its policies towards its employees or its role in the community. Often, the subject is a public issue, such as health, energy, or the environment.

Public affairs specialists also arrange and conduct programs, to keep up contact between organization representatives and the public. For example, they set up speaking engagements and often prepare speeches for company officials. These media specialists represent employers at community projects; make film, slide, or other visual presentations at meetings and school assemblies; and plan conventions. In addition, they are responsible for preparing annual reports and writing proposals for various projects.

In government, public relations specialists-who may be called press secretaries, information officers, public affairs specialists, or communication specialists-keep the public informed about the activities of government agencies and officials. For example, public affairs specialists in the U.S. Department of State keep the public informed of travel advisories and of U.S. positions on foreign issues. A press secretary for a member of Congress keeps constituents aware of the representative's accomplishments.

In large organizations, the key public relations executive, who often is a vice president, may develop overall plans and policies with other executives. In addition, public relations departments employ public relations specialists to write, research, prepare materials, maintain contacts, and respond to inquiries.

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There are no defined standards for entry into a public relations career. A college degree combined with public relations experience, usually gained through an internship, is considered excellent preparation for public relations work; in fact, internships are becoming vital to obtaining employment. Many people are attracted to this profession due to the high-profile nature of the work. Opportunities should be best for college graduates who combine a degree in journalism, public relations, advertising, or another communications-related field with a public relations internship or other related work experience. Applicants without the appropriate educational background or work experience will face the toughest obstacles.

People who handle publicity for an individual or who direct public relations for a small organization may deal with all aspects of the job. They contact people, plan and research, and prepare materials for distribution. They also may handle advertising or sales promotion work to support marketing. Employed mostly in advertising and related services; health care and social assistance; educational services; and government. Others work for communications firms, financial institutions, and government agencies.

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