Content Manager

This title suggests a managerial responsibility and job-activity that involves accountability and overseeing of/for `something', albeit supplies, process or training content for example. It could refer to a myriad of functions. For example web-publisher roles in traditional and online publishing, software experts, a category where writers and editors can come to their full right as well.

The publishing industry produces a variety of publications, including magazines, books, newspapers, and directories. It also produces greeting cards, databases, calendars, and other published material, excluding software. Although mostly producing printed materials, the publishing industry is increasingly producing its material in other formats, such as audio, CD-ROM, or other electronic media.

Content managers are found in lots of industries and come from a variety of background, age-groups, both genders and everyone would like to believe that they are a so-called content expert or SME (subject-matter expert). Aside from these and other trained professionals, all stepping into the area of `content manager' and the `traditional' competitors in the marketplace, career hopefuls, in competition for positions as content managers, also size up opponents from trained specialties and educational background, like instructional coordinators, also known as curriculum specialists, staff development specialists, or directors of instructional material. These category specialists, play a large role in improving the quality of education (in the classroom, online, and various other corporate, adult and specialized learning contexts).

The role of content manager appeals to those who like to do research, be creative and develop instructional materials, train teachers/others, and assess educational programs in terms of quality and adherence to regulations, goals, objectives and standards. They also assist in implementing new technology in the classroom. Instructional coordinators often specialize in specific subjects, such as reading, language arts, mathematics, or social studies.

In an increasingly online, globalized, on-demand, personalized/individualized solutions-oriented, results-driven economy, context and channel (the internet and mobile technology) this role like many others will continue to grow, adapt and address new challenges, maybe even create new avenues not explored yet or before.

As content managers evaluate how well a curriculum, or plan of study, meets students' needs, they might research teaching methods and techniques and develop procedures to determine whether program goals are being met. To aid in their evaluation, they may meet with members of educational committees and advisory groups to learn about subjects-English, history, or mathematics, for example-and to relate curriculum materials to these subjects, to students' needs, and to occupations for which these subjects are good preparation. They also may develop questionnaires and interview school staff about the curriculum. Based on their research and observations of instructional practice, they recommend instruction and curriculum improvements.

Another duty they can have is to review textbooks, software, and other educational materials and make recommendations on purchases. They monitor materials ordered and the ways in which teachers use them in the classroom. They also supervise workers who catalogue, distribute, and maintain a school's educational materials and equipment.

They also develop effective ways to use technology to enhance student learning. They monitor the introduction of new technology, including the Internet, into a school's curriculum. In addition, instructional coordinators might recommend installing educational computer software, such as interactive books and exercises designed to enhance student literacy and develop math skills. Instructional coordinators may invite experts-such as computer hardware, software, and library or media specialists-into the classroom to help integrate technological materials into a school's curriculum.

Many instructional coordinators and content managers plan and provide onsite education for others, for example: business leaders, teachers and administrators. They may train teachers about the use of materials and equipment or help them to improve their skills. They also mentor others and train experienced practitioners, in the latest instructional methods. This role becomes especially important when a school district introduces new content, program innovations, or a different organizational structure. For example, when a State or school district introduces standards or tests that must be met by students in order to pass to the next grade, instructional coordinators often must advise teachers on the content of the standards and provide instruction on implementing the standards in the classroom.

As the e-commerce (and mobile commerce (M-commerce) grows, the Internet and technology-enabled, reliant and driven economy and society we live in, continues to develop and expand, and people keep demanding high-end quality content, there will be an increased need in this category.

Content management systems are important and staying abreast with the latest developments and technologies and authoring software and solutions, seem prudent and necessary to remain competitive and keep your skills up to date.

Lots of freelance and/or contract opportunities exist for short-term projects, topic specific development, web site or corporate, branding opportunities can often be found on homepage or career centers of the company/organization in question

Full-time opportunities as content managers for corporations, associations, web sites etc. can all be found online, without a lot of effort and time required.

Web content managers' forums also abound online.

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