| Generating interest through effective content
It is necessary to generate interest with your opening
statement; you must then keep it and hold onto it.
How do you do that? Well firstly you must address the
reader by name, demonstrating that you have taken the
time and interest to seek out their name to create personal
contact.
Secondly, you must demonstrate exactly what you have
to offer to them. Ensure that you are clear and succinct,
leave the reader with no doubt as to your intentions.
This is not the time to stand on ceremony and hope that
they will figure out what you want. It is up to you
to tell them.
Performing research on your targeted company and in
turn developing this research into your resume quickly
indicates your level of interest in securing this position.
Examples are as follows:
'I have been following the performance of your company
in Forbes magazine. The record over the past two years
shows strong and effective management. I have been employed
with one of your competitors over the past three years
however I feel that I could make a significant contribution
if given the opportunity.'
'Recently I performed extensive research into the leading
Medical Device Manufacturing plants across the East
Coast. Your companies name continues to come up in the
top three leading me to seek a position within your
dynamic facility.'
'Within the next month I will be relocating to Massachusetts
and having research companies in your field, realise
that you are the people I wish to meet with.'
The reader will not fail to be impressed at the level
of interest and initiative you have taken in completing
your research. You will have captured their interest
and guaranteed yourself the readers full attention for
the duration of your letter.
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