Cover Letters Are All About Facts

The Do's and Don'ts of cover letters.

• Do address a specific person with your cover letter salutation.
• Don't assume anything. Use non-gender specific titles if you don't know the name of the contact.
• Do get to know the company and role your applying for
• Don't waste your first paragraph with a boring introduction.
• Do sell yourself right from the word go
• Don't re use information in your resume
• Do use high impact proven marketing words, action verbs.
• Don't use clichés
• Do seek professional help for writing your cover letter.
• Don't go overboard with your content, 1 page maximum.
• Do use a formal and professional format for your cover letter.
• Don't bother with fancy page layouts and creative fonts or colors.
• Do consider using bullets, underlying and bold highlights
• Don't forget to sign
• Do check for spelling and typos
• Don't forget to add your address and contact details
• Do thank the reader for their time and consideration.
• Don't forget to double check spelling and typos.
• Do check names, company address and titles before sending.
• Don't expect them to take action
• Do take responsibility and take action yourself
• Don't forget to enclose your resume.
• Do use creative copy
• Don't over do it with big words
• Do keep it simple and professional
• Don't use block paragraphs
• Do break up your content with bullets, spacing and line breaks.
• Don't use form cover letters, generic letters do not work.
• Do write an original letter for every job
• Don't generalize your attributes.
• Do use specific quantifiable examples.
• Don't forget to follow up
• Do use specific company and positional information.

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