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Your Cover Letter Is The Answer To Your Job Search
A cover letter should be written as a response to your job search. Unlike a resume, your cover letter should be specifically tailored to present information relevant to the company and position. Every cover letter you write will be different in that it is directly targeted towards a very specific audience. A cover letter will contain information about the company, the position and about your personal qualities, experiences and achievements that are relevant to the job.
There are three basic types of cover letters you may use:
- Letter to a recruiter
- Response to advertisement
- Cold call letter
A letter to a recruiter is simply a cover letter outlining your attributes, job interests, proven results, accomplishments and possible company benefits. You may not be applying for a specific position so your approach will be a little different from a direct response letter. This kind of cover letter will express your knowledge of the company, its goals and philosophies (very briefly) and what you can do for them. If you are writing to an agency without any job or company in mind you need to change the focus a little. Your main aim is to outline your career objectives and job interests so that they can help you to find a suitable role.
A cover letter in response to a job advertisement will be more specific to a particular position within the company. This is your chance to present skills, experience and qualifications that make you a match for the role. It is also your one opportunity to gain an edge over your competitors. A cover letter presents more than just qualifications it presents image. Demonstrating company knowledge is a must for cover letters of this nature. You need to be as specific as possible.
A cold call letter is used in the case where there is no specific job advertisement. This will basically present your attributes in a more generalized way but with specific links to the company and what you can do for them. This kind of letter is good for introducing yourself to potential employment opportunities. Even if there is no job opening at the time a good cover letter will put you in the picture for future opportunities. It is also a great way to network for future connections and widen your network circle. Even if nothing comes of it you will have made some useful contacts.
Your cover letter is a response to an advertisement or a job description. You should be as specific as possible every time you write a cover letter. This is your opportunity to open the door to a new job. A good cover letter will ensure your resume is read and might even land you an interview. Taking the time to understand the basic principals of cover letter writing is essential. Avoid common errors and always write with your audience in mind. The one thing that can make or break you job search is a good cover letter.
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